Who We Are
The Canadian Public Relations Society is the largest not-for-profit professional society dedicated to the profession of public relations in Canada:

• dedicated solely to the profession called public relations.
• dedicated to serving Canadians through the establishment and maintenance of high professional, educational and ethical standards in public relations.

What We Do
The Canadian Public Relations Society, as a distinct Canadian association, seeks:

• to group all public relations practitioners in Canada and to foster their professional interests
• in cooperation with its regional Member Societies and with like-minded organizations in other countries, to advance the professional stature of public relations
• to regulate its practice for the benefit and protection of the public interest
• to serve the public interest by upholding a standard of proficiency and code of ethics, and by providing ongoing professional development to its members and public relations practitioners across Canada.

Public Relations Defined
CPRS defines public relations as "the management function which evaluates public attitudes, identifies the policies and procedures of an individual or organization with the public interest, and plans and executes a program of action to earn understanding and acceptance."

For more information on CPRS from a national perspective, please visit our national Web site at www.cprs.ca.