In an effort to reach out to a sizable, yet unique portion of our membership, CPRS Calgary has designed a number of "Indy-only" learning and networking events. These events will be tailored to meet the needs of the independent consultants in our midst. After conducting a survey of the Indy members in the Fall of 2009, we learned that Indy's are interested in events that are located outside the downtown core, that are efficient and timely in their subject matter, and that provide a multi-tasking approach to a session where many things are covered in one session. Perhaps they have the opportunity to learn something new while networking with their consultant colleagues, while having the opportunity to share and learn from each other, while touring a potential venue for a client event, while addressing the everyday challenges of offering premiere consulting services with limited time and resources - and the list goes on!
We hosted four Indy events over the 2009-2010 year:
November 19, 2009 - The Strategy of Social Media
January 21, 2010 - Coffee Clatch
March 4, 2010 - The Art and the Science of Negotiating Contracts
May 21, 2010 - Joint Coffee Date with IABC's Company of One
NEW! Summer Event:
It's summer time and the livin' is easy.... but our Indy's are still building their portfolios and wanting to add more tools to their toolkits. By joining together we are able to reduce costs. Please see all the details below and register online today. We max out at 10, so first-come, first-served! Please register at: https://securegs.com/cprs/
Calling all Indy's:
PR News Webinar:
How to Use SEO for PR
Optimizing Your Messaging for Higher Returns
Wednesday, July 14, 2010
11:30 a.m.-1:00 p.m. MT
348 Braeglen Road SW
$40 per person - Bring Your Own Lunch!
Come join your fellow Indy's as we huddle together in the boardroom of Momentum Communications to learn all about Search Engine Optimization (SEO) strategies from the experts at PR News.
Changes in how people search for information on the Web are presenting new challenges and opportunities for public relations practitioners. Consumers and journalists are no longer using Google as their sole search tool. Instead, they are turning to blogs and platforms like Facebook and Twitter to find information. You may already be using social media to gain visibility, engage customers and manage reputation, but without expert application of search engine optimization (SEO) strategies, your messages may be getting lost in the multitude of conversations. SEO is the key to securing a spot at the top of social media search results and getting your message heard.
In this PR News Webinar, SEO experts will show you how to optimize your social media PR efforts, and will also give you insights into how to stay ahead of Google's always-changing search algorithms. How do you research the best keywords to use in your social media communications and on Web sites? What should an organizational SEO plan look like? Who on your team should lead SEO efforts? How do you measure the success of your SEO efforts? You'll walk away from this Webinar with answers to those questions, and will be on the path to becoming the go-to SEO expert in your organization.
A special thank you to Lisa Rushka, APR of Momentum Communications for offering the use of her boardroom for this webinar.